Asia’s AnyMind pulls in one other $8M and expands into out of doors promoting – TechCrunch


Asia-focused advertising startup AnyMind Group has landed an additional $eight million in funding to shut out its Sequence B spherical and broaden into new verticals.

The company announced a $13.4 million raise back in November, however that has now expanded to $21.four million due to a further injection from VGI World Media, a Thailand-based agency that focuses on out of doors media, and Tokyo Century, a monetary companies agency that has invested in Grab among others. Japanese messaging app Line and Mirai Creation Fund, which is backed by Toyota, are among the many unique buyers within the spherical, which valued the corporate at $200 million — although it isn’t clear if that quantity has elevated with this new tranche of funding. The corporate has now raised near $36 million up to now.

AnyMind, which was formerly known as AdAsia, began out with a deal with web promoting but it surely has since expanded to supply HR and advertising companies. There are additionally additional vertical expansions following this capital. AnyMind is shifting into out of doors promoting in Thailand — by means of a three way partnership with VGI centered on overlaying commuter routes and public transport — whereas, additionally in Thailand, it has acquired YouTube media firm Moindy. Each of those strikes are prone to include regional expansions additional down the road, in response to AnyMind, which has a sizeable workplace in Thai capital metropolis Bangkok.

Lastly, AnyMind can also be launching one other new service: CastingAsia Creators Network, which is a community of social media influencers to enrich its advertising and promoting media items.

Right here’s extra background on the corporate from our earlier report on the earlier Series B announcement:

AnyMind was based in April 2016 by Japanese duo CEO Kosuke Sogo, the previous managing director of Japan’s MicroAd in APAC, and COO Otohiko Kozutsumi, who had been with MicroAd Vietnam — and each males are bold with their plans to develop.

Certainly, regardless of being lower than three years outdated, AnyMind says it has been worthwhile since early 2017. It mentioned whole income for 2017 was $26 million, up from $12.9 million one yr earlier. In an interview with TechCrunch, Sogo mentioned he expects income for this yr to be greater than double that of 2017. He added that Southeast Asia, the place the agency first set its focus, accounts for the lion’s share of income, with its one-year Japan operation pulling the remaining 30 %.

Immediately, the corporate has 12 places of work — together with a product improvement middle in Vietnam — and its companies are current in 11 markets throughout Asia. It has some 330 employees, up from 90 simply 18 months in the past, and serves greater than 1,000 purchasers throughout its three companies.

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