Livingston Soccer membership has grow to be the most recent sports activities workforce to announce a sponsorship tie up with a vaping agency – regardless of requires sports activities to ditch associations with “vice” merchandise resembling alcohol and vaping.
The membership has introduced that Edinburgh-based vaping agency VPZ is its official “vaping associate”, simply months after Hibs did the identical – attracting criticism from anti-smoking campaigners who consider that the partnership could possibly be thought to be advertising and marketing to younger individuals and non-smokers, fairly than as a quit smoking assist.
Livingston FC is already sponsored by betting agency Ladbrokes. Nonetheless, Scottish ladies’s soccer just lately introduced that the organisation is not going to settle for sponsorships from playing operators or alcohol manufacturers.
The membership’s vice chairman, Neil Hogarth stated: “Livingston Soccer Membership is delighted to collaborate with Edinburgh-based VPZ, and wholeheartedly help its marketing campaign to scale back cigarette smoking throughout VApril.
“Partnerships with native companies are necessary to our membership, and, if by working collectively, VPZ and Livingston FC will help NHS Scotland attain its goal of lowering cigarette smoking, it’ll have been a particularly profitable collaboration.”
Well being charity Most cancers Analysis UK states that it’s “necessary that enough protections exist to cease the promotion of e-cigarettes to younger individuals and non-smokers.
Doug Mutter, director at VPZ, stated: “We’re very excited to be launching our partnership with Livingston Soccer Membership throughout VApril. Vaping represents an enormous public well being alternative and our purpose shall be to have interaction with followers to assist them make the change and give up smoking for good.”
He added: “Client schooling is essential too and we can even be investing closely in our individuals technique to make sure our groups are geared up to assist people who smoke perceive the proof based mostly public well being alternative of vaping merchandise in order that their optimistic affect could be maximised.”
Followers took to Hibs’s web site after its partnership with VPZ was introduced earlier this 12 months, warning that youngsters could possibly be inspired to take up vaping.
One stated: “My concern although is that younger impressionable supporters will take vaping up as their heroes are seen to be endorsing it now.”
One other added: “They’ve not thought this by very nicely, as that is very a lot encouraging children/youthful those who vaping is okay. Nobody on the planet is aware of if it’s okay and nobody will for many years, individuals used to suppose fags have been positive for ages.”