SiriusXM hasn’t wasted any time in capitalizing on its acquisition of streaming service Pandora. Following an exec shakeup and the launch of a Pandora-powered music station throughout each providers, SiriusXM is at the moment bringing a few of its high discuss exhibits to Pandora, the place they’ll be listed as “podcasts.”
At launch, content material from almost two dozen SiriusXM exhibits will make the bounce to Pandora, together with these hosted by hosted by Andy Cohen, Ricky Gervais, Kevin Hart, Hoda Kotb, Jenny McCarthy, Chris “Mad Canine” Russo, Sway, and others.
The exhibits gained’t essentially be supplied of their entirety, however as an alternative will deliver their high moments and highlights to Pandora listeners.
For instance, “Andy Cohen’s Deep & Shallow Interviews,” will characteristic Cohen’s finest conversations of the week; “Jenny McCarthy’s Movie star Dust,” can have highlights of McCarthy dishing on the newest Hollywood scandals; “The Jason Ellis Present,” will play high moments of the week; and “Sway within the Morning,” will provide the highest long-form segments, amongst others.
Pandora will even characteristic one of the best moments, highlights and key segments from “Trunk Nation” with Eddie Trunk; “Debatable” with Mark Goodman and Alan Gentle; “Suggestions” with Nik Carter and Lori Majewski; “Mad Canine Unleashed,” with Christopher ‘Mad Canine’ Russo; “Schein on Sports activities,” from Adam Schein; and “Busted Open,” a each day “better of” podcast for professional wrestling followers.
Different full, commercial-free podcasts embody these from “The Hoda Present,” “Straight from The Hart with Kevin Hart,” “Ricky Gervais Is Lethal Sirius,” “Larry the Cable Man Weekly Roundup,” and “Joel Osteen.” (A full record of packages is available here.)
“We’re excited that a few of our hottest discuss exhibits are actually being made obtainable to Pandora customers,” mentioned Scott Greenstein, SiriusXM’s President and Chief Content material Officer, in an announcement. “This will likely be an awesome alternative for brand spanking new audiences to find these SiriusXM exhibits, whereas offering Pandora with nice programming, as we proceed to collaborate on content material alternatives for each platforms.”
With the growth to Pandora, these exhibits will now have the potential to succeed in a mixed consumer base of over 100 million audio listeners throughout each SiriusXM and Pandora, the corporate says.
The collaboration offers Pandora a aggressive edge within the streaming music market, the place podcasts are the newest scorching commodity. Spotify, particularly, has made podcasts a key focus this 12 months. Prior to now few months, it has snapped up Gimlet and Anchor in its podcast push, acquired true crime studio Parcast, and allocated $500 million for extra offers on this area. The corporate hopes podcasts — and significantly exclusives — will draw extra subscribers. Plus, it sees potential in monetizing these audio programs with its own ads.
In the meantime, rival streamer Apple Music could also be looking to break out Podcasts from iTunes, to create a standalone software for Mac customers, to higher capitalize shopper’s rising curiosity on this format.
For SiriusXM, bringing its exhibits to Pandora is a advertising and marketing alternative — those that wish to delve in to the total packages can join its subscription service.
The corporate says extra exhibits will come to Pandora as podcasts sooner or later.